Impact of Local Television on Promoting Cultural Festivals: A Study of Gombe North Local Government Area, Gombe State
- Project Research
- 1-5 Chapters
- Abstract : Available
- Table of Content: Available
- Reference Style:
- Recommended for :
- NGN 5000
Chapter One: Introduction
1.1 Background of the Study
Local television serves as a powerful medium for preserving and promoting cultural heritage. In Gombe North Local Government Area, Gombe State, cultural festivals play a vital role in fostering community identity, unity, and economic growth. Local television stations provide a platform to showcase these festivals, celebrating traditional music, dance, and rituals while educating younger generations about their cultural roots. Research shows that televised coverage of cultural events enhances public awareness and participation, contributing to the sustainability of cultural practices (Adamu & Ibrahim, 2023; Yusuf, 2024). However, the extent to which local television effectively promotes cultural festivals in Gombe North remains underexplored. This study investigates the impact of local television on promoting cultural festivals in the region, highlighting its successes and challenges.
1.2 Statement of the Problem
Despite the growing presence of local television stations, many cultural festivals in Gombe North LGA face declining participation and visibility. Factors such as inadequate coverage, lack of engaging content, and limited reach may undermine the role of television in promoting these festivals. Additionally, there is a need to understand how local television influences public attitudes and behaviors regarding cultural preservation. This study addresses these issues by exploring the impact of local television on promoting cultural festivals in Gombe North LGA.
1.3 Objectives of the Study
1. To assess the coverage and content quality of cultural festivals on local television in Gombe North LGA.
2. To evaluate the impact of local television on public awareness and participation in cultural festivals in Gombe North LGA.
3. To identify challenges and opportunities in using local television to promote cultural festivals in Gombe North LGA.
1.4 Research Questions
1. How comprehensive is the coverage of cultural festivals on local television in Gombe North LGA?
2. What impact does local television have on public awareness and participation in cultural festivals in Gombe North LGA?
3. What challenges and opportunities exist in using local television to promote cultural festivals in Gombe North LGA?
1.5 Research Hypotheses
1. Local television provides comprehensive coverage of cultural festivals in Gombe North LGA.
2. Local television significantly influences public awareness and participation in cultural festivals in Gombe North LGA.
3. Challenges such as limited resources and content quality negatively impact the effectiveness of local television in promoting cultural festivals.
1.6 Significance of the Study
This study underscores the importance of local television in preserving and promoting cultural heritage. By examining its impact in Gombe North LGA, the research provides valuable insights for media practitioners, cultural organizations, and policymakers. The findings will inform strategies to enhance television coverage and engagement, ensuring the sustainability of cultural festivals.
1.7 Scope and Limitations of the Study
The study focuses exclusively on the impact of local television on promoting cultural festivals within Gombe North Local Government Area, Gombe State. It does not extend to other regions or media platforms.
1.8 Operational Definition of Terms
1. Local Television: Television stations that primarily serve specific geographic areas with localized content.
2. Cultural Festivals: Events celebrating traditional practices, arts, and rituals unique to a community.
3. Cultural Preservation: Efforts to maintain and promote the heritage, traditions, and practices of a community.
Related Project Materials
FOOD SECURITY : A MEANS TO SUSTAINABLE ECONOMIC GROWTH
ABSTRACT
No doubt, no matter the development and height any person can scale, food wil...
EFFECT OF TWITTER BAN ON FOREIGN INVESTORS IN NIGERIA
ABSTRACT
This study examines effect of twitter ban on foreign investors in Nigeria. using Lagos State as cas...
An Assessment of the Role of Bank Agents in Expanding Retail Banking Services: A Case Study of Fidelity Bank, Kogi State
Background of the Study
Bank agents have emerged as an innovative channel for extending retail banking services to underser...
The impact of forex risk management on profitability in banking: a case study of United Bank for Africa
Background of the Study
Foreign exchange (forex) risk management is crucial for banks operating in international markets, w...
The Role of Television in Shaping Public Opinion on National Issues: A Study of Karu Local Government Area, Nasarawa State
Chapter One: Introduction
1.1 Background of the Study
Television remains one of the most influential mediums for shaping public...
Enhancing Road Safety Awareness Through 3D Simulations in Kaduna Polytechnic, Kaduna, Kaduna State
Background of the study
Road safety is a critical public issue that directly affects community well-being and economic prod...
IMPACT OF STAFF TRAINING AND DEVELOPMENT OF EMPLOYEES PERFORMANCE IN NIGERIA. (A CASE STUDY OF NIGERIAN BOTTLING COMPANY)
ABSTRACT
This study was carried out on impact of staff training and development on employees performanc...
An appraisal of parent-teacher collaboration in special education programs in Jalingo LGA, Taraba State
Background of the study :
Parent-teacher collaboration is a critical component in the successful implementation of special education program...
The impact of personal storytelling in brand marketing on consumer identity: An evaluation of a bespoke service in Port Harcourt, Nigeria.
Background of the study
Personal storytelling in brand marketing involves sharing authentic experiences and personal...
The effect of President Bola Tinubu’s trade policies on foreign direct investment in Jos North, Plateau State
Background of the Study
Trade policies play a crucial role in shaping the economic landscape of a nation, particularly in r...
